When you see an organization's home page for the first time, you form an opinion about the company. Is it professional-looking, well-written and attention-getting?
The six principles of journalism -- who, what, why, where, when and how -- can help establish general guidelines to follow when designing a site.
- WHO is the target market your site should appeal to?
- WHAT are the products and/or services you are selling?
- WHY should a consumer buy from you?
- WHERE are you located and how can you be contacted?
- WHEN can the consumer receive a return phone call or email on an item they ordered if they contacted you today?
- HOW will the product and/or service be delivered?
The answers to these questions should drive the design concept to draw someone in.
That said, navigation that makes it easy for a consumer to find what is important reflects the organization and will appeal to the target market.