On May 14, we joined about 50 other service providers at the New England Employee Benefits Council Annual Benefits Fair and Trade Show. The theme this year was "Successful Strategies for Tough Times."
Despite the economy, this professional and well-coordinated event was well-attended and we were kept busy most of the day addressing questions.
Like the previous day at the Route 2 Expo in Fitchburg, Mass., most, if not all, of the topics of conversation were focused on the economy. Sample questions included:
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What strategy do we use when talking to our employees about investing in a 401(k)?
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How best do we keep our employees updated on the status of company financials?
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How can we improve our internal communications on a smaller budget?
- How do we prepare our employees for increases to health care plans?
In each case, we talked about strategy and planning. For communicating changes, plan to get messaging out way in advance of the change. Communicate the changes several times so people understand what they need to do and when they need to do it by.
When planning the message, put yourself in the receiver's shoes. "What do they want to know?" "What are their biggest concerns" Then proceed to address those questions.
Across the board, we talked with people who are adapting their business for the changing economy. Communications is a vital part of those changes.
Lucky winner (right) of a Legal Seafood gift certificate from the Millerwood treasure chest. Pictured with Christine Miller.
Great information that business owners can use to stay alive during this time of recession.
Posted by: Banner Stands | September 29, 2009 at 08:17 PM