On May 13, Wendy Lennon (pictured above) and I were fortunate to participate in the Route 2 Expo in Fitchburg, Mass., sponsored by several Massachusetts Chambers of Commerce.
It was our second year exhibiting at this event and we found it to be very different than last time. In '08 the top topics were manager/employees miscommunications, the rising cost of benefits and general morale challenges.
This year, we encountered people giving us resumes and business cards, and asking for impromptu interviews, people with questions on how to keep customers who are making significant budget cuts, and many conversations on how to let people know the organization is cutting back.
A lot has changed in a year, but one thing we continue to see is that in any economy, communications is always part of a solution. What we also see is that the solutions people need are not elaborate expensive programs.
Many times, a consistent, creative and honest approach, coupled with a targeted strategy, is all that is required.
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