Journalism Principles Help Design Corporate Web Site

When you see an organization's home page for the first time, you form an opinion about the company. Is it professional-looking, well-written and attention-getting?

The six principles of journalism -- who, what, why, where, when and how -- can help establish general guidelines to follow when designing a site.

- WHO is the target market your site should appeal to?

- WHAT are the products and/or services you are selling?

- WHY should a consumer buy from you?

- WHERE are you located and how can you be contacted?

- WHEN can the consumer receive a return phone call or email on an item they ordered if they contacted you today?

- HOW will the product and/or service be delivered?

The answers to these questions should drive the design concept to draw someone in.

That said, navigation that makes it easy for a consumer to find what is important reflects the organization and will appeal to the target market.

Comments

[Gwen]

Journalism principles make sense here. Bottom line is that there are basics to consider before presenting your brand. If you don't take a thorough approach, the brand suffers.