Wal-Mart is working on integrating a multi-tiered communication plan into the business.
According to Sue Oliver, senior vice president of the Wal-Mart Stores Division, there were several reasons for the new program. The primary reason was to reduce turnover, and to stay ahead of customer demand and trends. Another reason was to react to the many criticisms that have been placed on Wal-Mart in recent years.
The new plan includes hiring more than 300 human resource managers to work in the field. Their goal is to ensure hiring, training and performance practices and policies are implemented correctly. In addition, they are responsible for increasing employee morale by communicating business objectives and opportunities for growth.
Also implemented is the development of a new human resource strategy that ties all human resource practices into the business strategies. The strategic integration will ensure that all employees are moving in the same company direction.
An ethics hot line is available for Wal-Mart employees to report issues. Each issue is investigated promptly.
To respond to critics, Wal-Mart updated its web site to include up-to-date issues and controversial topics, so that senior management could get the facts in public view. And, to address topics as they come up, senior leaders will speak out more and make certain that the public knows what they are doing.
The new program is designed to increase employee satisfaction and successful recruiting. Wal-Mart has realized that the key to continued success is experienced, happy employees.
Kudos to Wal-Mart. These moves should improve employee communications and integrate more transparency into the business.